Category Archives: Business model

Why I don’t love Bartercard any more

Isn’t it a pity when great ideas are implemented in ways that are not so great?

Well, Wayne Sharpe, the founder of Bartercard, told me clearly why he did it: he saw a commercial opportunity. That’s great, for Bartercard could be a social business in the way that Nobel Peace Prize winner Prof. Dr. Muhammad Yunus thinks the future of capitalism could be influenced by people like you and me – despite the “establishment of institutions and governments” that are notoriously slow and ineffective.

Now he writes: … in simple terms we have been unable to use the event really.. our attempts to try to gain press or credibility from this have not really been effectual, as frankly our demographic target market does not fit into the higher level agenda.

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