Isn’t it a pity when great ideas are implemented in ways that are not so great?
Well, Wayne Sharpe, the founder of Bartercard, told me clearly why he did it: he saw a commercial opportunity. That’s great, for Bartercard could be a social business in the way that Nobel Peace Prize winner Prof. Dr. Muhammad Yunus thinks the future of capitalism could be influenced by people like you and me – despite the “establishment of institutions and governments” that are notoriously slow and ineffective.
Now he writes: … in simple terms we have been unable to use the event really.. our attempts to try to gain press or credibility from this have not really been effectual, as frankly our demographic target market does not fit into the higher level agenda.
Part of the issues are really that business is in fact dependant on the current economy and currency- hence we promote ourselves as an ‘alongside’ addition – NOT an alternative. Our systems are designed to mirror those used because that what business wants- ease of use and credibility.
So frankly we have to be cautiously aligned with this type of program, and if it becomes a platform for anarchy then its not our place to be.
The reason we get little or no press is this is not a viable solution.. it seems like the proposal I made never got out of the room in fact. so no matter how much we want to change things really too many people have an agenda that in their own interests… I have failed more than once and lost everything- and having started with nothing I have no sympathy for anyone unless they are genuinely done over. Real life and history tell us only the strong survive.. and right now the weak are noisy but nothing changes.
Some of the facts and philosophies I agree with- but we have a business to run that depends on credibility and respect from business owners, and right now we need PR that tells them how we can help THEM top survive.
I am not sure our strategic objectives align completely really.
So a loose alliance with the right links is what’s needed
James I feel its best if you allow me and Tim to direct our PR – and in particular the ‘relationship’ with Sabine from here on in.
Best regards
WAYNE SHARPE
EXECUTIVE CHAIRMAN & FOUNDER
Bartercard Group of Companies
Please remember:
- I “met” Wayne Sharpe thanks to the web where I read that he is estimated to have assets in excess of £30m
- I therefore had thought that Bartercard could “sponsor” our non-funded voluntary Forum activities to raise them to higher levels
- In my enthusiasm I created not only this blog (currently 682 views), but also gave Wayne the platform at our meeting, even though I had never met him
- At the meeting, photographs were taken that I’ve been promised but never seen.
- For the meeting I had recommended to make to “display pop-ups”: one featuring the Forum for Stable Currencies and one saying “sponsored by Bartercard”.
- As you can read above, “sponsoring” to Wayne Sharpe means “using”.
- In a lunch conversation with Robert Cookson from the FT, Wayne made it clear that he has no political goal either and he effectively asked me to “use” Governmental contacts to promote Bartercard.
- After requests from James (Farmer), I deleted a previous entry about my misgivings with Bartercard from this blog.
Fortunately, I have an inner voice that tells me what is worth doing.

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